Discover 10 Tips To Get Started In SEO - Semalt Expert
SEO (Search Engine Optimization), consists in optimizing websites and pages so that they are well-positioned in the organic results of search engines such as Google, Bing, Yahoo. Indeed, it aims to boost the visibility in the results of search engines. Its main objective is to generate free and sustainable qualified visits to websites and thus, ensure to increase leads and conversions: contact, request for quote and purchase.
Have you heard about search engine optimization or SEO and do you want to benefit from this web marketing lever but, don't you know where to start? Then you don't have to worry anymore. Semalt, a platform specialized in SEO, is at your disposal to help you in this field with its SEO Personal Dashboard tool.
Moreover, natural referencing is an opportunity for you to gain many new customers. To this end, we propose 10 tips for beginners that you will discover in the following parts of our article in order to optimize your natural referencing by using tools such as the DSD.
Tip №1: Produce quality content
When it comes to SEO, it is important to respect the famous adage that says you should choose quality over quantity. This is the best advice we can give to a beginner. Indeed, it is necessary to produce quality content, accessible, differentiating and with high added value for the readers. Whether on your website or your social networks, creating interesting content will make you more visible. That is to say, you will appear more regularly on the web and your company will have increased visibility.
Moreover, who says visibility says traffic! To this effect, the regular creation of qualitative content will improve your ranking on search engines. This will logically increase the traffic on your website or your social networks. Nevertheless, it is not enough to publish content in mass to increase your visibility. Indeed, your content must be thoughtful and optimized in order to appeal to your targets and audiences.
Tip №2: Choose the right keywords
To optimize your SEO, it is necessary that you do thorough works on your keywords. The question you have to ask yourself is: on which queries do I want my website to come up? You must then adapt your keywords accordingly. It is important to know that the selection of your keywords has an impact on the way you approach your audience, on the writing of your content and on your communication strategy as a whole.
You need to find and use the words that your potential customers use when they search for information on search engines with specific tools like the SEO Personal Dashboard. In addition, you need to pay attention to the search volume related to your keywords or phrases and also to their level of competition. Indeed, you must find the right balance between keywords on which it will be difficult or even impossible to position yourself because the competition is strong. Also, keywords on which it will be relatively easy to be positioned, but which generate few clicks.
Tip №3: Take advantage of sharing
This point is directly related to the previous one. Indeed, quality content that meets the needs of your customers will have a strong tendency to be shared by these same customers. If your relevant content meets their expectations and brings real added value, they will not fail to share it with their contacts who will share it themselves with their networks.
This is a simple and effective way to get traffic and clicks quickly and exponentially!
Tip №4: Take advantage of backlinks
What is a backlink? You ask! And you are right! Indeed, a backlink is a link from a third-party site that points to your website. For example, this can take the form of a blog specialized in your field which will write an article in which it integrates a link redirecting to your site. Thus, you will benefit from traffic thanks to this new link.
Moreover, if the link pointing to your website comes from a site that is recognized by Google as a trusted reference, it will considerably improve your SEO. For this reason, we recommend that you go link fishing!
Tip №5: Update your content regularly
As you know, with the Internet everything is quickly outdated and replaced. What was true yesterday may not be true tomorrow. In this sense, you must keep your content up to date so that it does not become obsolete. Because obsolete content is content that will have little interest for its reader. And, as you are now aware, content that brings little to its reader is content that will not be shared afterwards.
You will not benefit from this web marketing lever to boost your SEO. Also, note that Google and other search engines take into account the date of publication of your content in their algorithm for ranking search results.
Tip №6: Pay attention to loading time
Do you enjoy waiting for long seconds for a page to load? Neither does Google or your customers! Indeed, if your site takes too long to load you can be sure that your potential customers will leave your page to go to the site of one of your competitors. Moreover, search engines take into account the loading speed factor in the search results rankings.
So, you must be attentive to this parameter. Make sure you use a good host, disable inactive plugins and compress your images and videos, for example. In addition to all these settings, it is essential to use SEO tools such as the SEO Personal Dashboard that will help you further evaluate the speed of your website in a short period of time.
Tip №7: Think about local searches
Haven't you gotten into the habit of starting your research on the Internet before you go to the store? If so, you are like 80% of Internet users. You should know that one-third of Internet users conduct local searches at least once a week, and 50% of these searches lead to a visit to the store. Do you then understand all the issues? It is then necessary that you tell the search engines about your business.
That means your important information such as hours of operation, address and phone number must be easily accessible to your customers. Also, search engines like to return the most relevant results to users. This often means that they will show businesses located 500 m away rather than 500 km away in the search results.
You need to optimize your content, study your keywords and work on the queries your customers are likely to type. Therefore, we can only advise you to make your information available with one click on Google.
Tip №8: Think user experience (UX)
Today, whatever your market and your targets, it is more than likely that your competitors are also present. So how do you stand out? The answer is simple: you have to brand your customers, they have to remember you. A good way to achieve this result is to optimize what is called the User Experience (UX).
Indeed, an intuitive and positive experience favours the loyalty of Internet users and their conversion. In this sense, you must imperatively understand your customers in order to design a coherent and functional website. Ergonomics, page loading time or even the responsive aspect (adaptability to different media) have a considerable impact on the conversion rate, traffic generation, and also on your brand's reputation and image.
Therefore, investing in the implementation of an optimized and ergonomic website is the assurance for your company of a significant return on investment!
Tip №9: Be patient!
It is important to know that natural search engine optimization is a work of long endurance. Your efforts may not pay off tomorrow, or even next week or next month. But, you need to stay focused on your goals and take the long view!
On the other hand, do you want to quickly propel your business on the Web thanks to search engines to obtain immediate results? In this case, it is necessary that in addition to working on your SEO, you get interested in Search Engine Advertising (SEA). Although diametrically opposed, the concepts of SEO and SEA are complementary. So, you must learn to juggle between these two web marketing levers.
Tip №10: Promote mobile use and responsive design
It is important to know that today more than half of the world's Internet traffic comes from mobiles and this figure is only increasing. This should invite you to review your digital strategy in favour of mobile users. For companies, the major interest of searches made via smartphones lies in the fact that search engines locate the Internet user and update the results according to his / her geographical position.
The mobile users are then numerous to click on these results and be redirected to your website from their phones. It is then absolutely necessary that you adapt your website to these new users. Your site must be "responsive". That is to say, it must be adapted to mobile users to facilitate their navigation on your pages.
This means, for example, reviewing your menus, your images, reducing your textual content and limiting the superfluous. Once you have adjusted all these parameters, press the DSD tool to make your pages more accessible.
All in all, you now know everything you need to know to propel your business on the Web thanks to SEO. If you want to have a complete overview of the basics of SEO and our best practices in this field, you are in the right place. Semalt is here to make your job easier.
However, this guide will not provide you with any quick fixes to get your site to the top of Google search results. However, we believe that following best practices and using the Personal Dashboard SEO tool will help search engines crawl, index and interpret your content more easily.
If you need to learn more about the subject of SEO and website promotion, we invite you to visit our Semalt blog.